hmm... nearly a decade for this?

James Cameron has some serious ego. The premier trailer for his first film in nearly a decade, Avatar, debuted on Apple Trailers today. Eagerly anticipated for last few years, the trailer was preempted by a flashy countdown heading on the site for nearly a week before hand. So, upon my initial viewing, expectations are high. Did it kind of suck? Well yeah. Come on, James Cameron, what do you expect? His ridiculous campaign for this film makes me think his head has gotten bigger than his attempts at what looks like Fern Gully 4.